ABOUT

📅 8–9 November 2025 
📍 Europe House, 47-53 Lascar Catargiu Boulevard, District 1, Bucharest & Online. 

Professionals with 2+ years of experience in Product Management, UX, UI, or Business Analysis, passionate about leveraging AI and digital transformation to create meaningful impact and growth. 

You can register individually or as a team of 3–4 people. 

Teams may include members from other fields (such as development, data, communication, or marketing), but at least half of the team should have product or UX experience. 

No. Participation is free. 

It’s easy, you just need to click on the Register Now button and fill out the registration form. When you register, you can either enter the competition with your own team or choose to be assigned to a team. 

If you choose the Already have a team option, you must add the name of your team. Make sure all members of your team know the correct spelling of your team’s name because they’ll have to add it to the form when they register, too. 
 

Each team has 3–4 members, combining product and design skills. 

You can form a team before registration — including members with complementary skills (such as data, development, or communication) — as long as at least half the team has product or UX experience. 

Or join individually, and we’ll help you find teammates during the hackathon kickoff. 

Digital Romania – Empowering People, Not Paper. 

You’ll work on a real challenge inspired by the Romanian civic system, revealed in the week of the event. 

By the end of the hackathon, your team should present a digital product vision, including: 
• An interactive prototype illustrating the user experience and main functionalities of the proposed product concept, developed using no-code/low-code tools, UX design platforms, or AI-assisted solutions; 
• A product concept presentation demonstrating how the proposed solution addresses the stated challenge, its potential impact, and feasibility. 

You can use any professional tools you’re comfortable and proficient with — whatever helps your team deliver the best outcome. 

We don’t impose specific tools and don’t provide paid licenses for them. 
Your deliverables must, however, be accessible for review and evaluation by mentors, jury members, Tremend – Publicis Sapient staff, and partners. 

We recommend having access to AI tools for research and prototyping, as well as UX kits, collaboration platforms, and productivity tools that can help your team work efficiently during the hackathon. 

Projects will be evaluated based on five key criteria: 
• Creativity & innovation of the product concept – 25% 
• Working prototype – how well the interactive prototype showcases the user experience and core functionalities – 25% 
• Impact & problem solving –how effectively the concept solves the stated challenge and creates real value – 20%
• Articulation and presentation skills – clarity and ability to pitch the concept – 15% 
• Feasibility of the proposed solution – 15% 

Each criterion will be scored from 1 to 5, and the final score will be the average of all ratings. 

Apart from the knowledge and networking opportunities, your team will have the chance to win from the 10.000 euro prize pool! For this year we will have three different prizes:  
• 1st Place – voucher for a travel experience worth 7000 EUR per team  
• 2nd Place – voucher for a travel experience worth 3000 EUR per team  
• 3rd Place – voucher for a travel experience worth 2000 EUR per team  
• 4th Place – voucher for a travel experience worth 700 EUR per team  
• 5th Place – voucher for a travel experience worth 700 EUR per team  

The prize can be accessed individually, by dividing the total amount between all four teammates, or it can be used as a shared team experience.  

Our venue includes everything you need to perform your work and make the most out of your experience, including Wi-Fi, food, beverages, and help from our supervisors and mentors.

Also, before the event, an online group meeting with all the teams will be scheduled, where several organizational details will be discussed.

Make sure to have your own laptop, geared up with all the tools you might need to properly work on solving the hackathon’s challenge.

If you have any questions, don’t hesitate to reach out to us! Just send us a message at pixel@publicissapient.com, and we’ll get back to you as soon as possible.